Top 4 Most Important Elements for Mobile App Optimization Process

There are wide ranges of apps developed daily. Therefore, to reach the first rank in Google or iTune store is the almost uphill task. Quality Mobile App development is not enough as app optimization for the play store plays an important role to enjoy success in the play store. For achieving desired, there is need of effective App Store Optimization Strategy for that below given are some most important points for anyone who wants to develop an app for their business. 

1. App Name and Icon

There is the need for exact care while giving the name of the app. It should not only relevant but also eye-catching, so user attracts to download that app. The next important thing is to find the perfect Icon which clearly describes the nature of the mobile app, and it’s functioning. Unique names and creative icons inspire users to click as they were eager to know more about it.

However, one thing that every business owner keep in the mind that the app icon that they are submit is later need to resized as per the App Store norms to fit in the allotted space. Thus, it is better to determine the exact size of the icon and design it so that it looks attractive.

2. Video and Screenshots

In all the App store, there is enough space to include video and screenshots where the owner of the mobile app can add best screenshots related to apps and videos about the different functionality of the app for users to get a glimpse of it. These screenshots surely prove inspiring to increase conversation rate and deciding factor for mobile users whether to hit the download button or not.

3. Keywords

Just like getting website Strategy use of proper keyword also necessary for the success mobile app development which also benefits app store optimization purpose. The use of the keyword in title and description of app helps to rank the app higher in the App Store. Wise use of the keyword helps any mobile apps to rank higher in the App store. However, it is no point using the complex keyword instead use easy to understand keyword for the mobile app. Moreover, every app owner should also make sure that they update keywords post launch of the app after analyzing common search pattern of the users.

4. Reviews of the App

It is very important to have a great review of the app. There is no way that people would download an app which not has great rating. This clarifies that user reviews which influence other user is certainly important and create great impact for the purpose of the app store optimization. 

Create fake user review surely not help. Instead, send the app to some close one and tell to use them and ask for an honest review is surely the great option. Moreover, if the app has fantastic features then users surely write great about the app.

Conclusion:

Apart from the above-given elements number of downloads, competition analysis and app loading time other important factors which are included in app store optimization strategies. In short, a good icon, relevant time to load pace keywords smartly, brief description and self-explanatory screenshots and video can significantly help app owner to achieve better ranking in the app stores.

Related: The Essential Guide to Mobile App Development Outsourcing